WELCOME TO CYBERVISION WEB!
Cybervison Web specializes in affordable, professional website design services for small business and non-profits without big-agency prices. I have been serving Central New Jersey and clients nationwide since 2005!
WHY DO I NEED A WEBSITE?
- Expanded Reach - Increases your reach beyond social media's limited reach and your local geographical area.
- List Products & Services - Companies and individuals that sell products & services through websites are viewed as more trustworthy than those sold through social media platforms such as Facebook Marketplace.
Why Are These Important?
Expanded Reach - A great benefit of having a small business/non-profit website is that you are able to expand the reach of your company/organization at a fraction of the cost of traditional advertising. You can expand your company or organization's reach beyond its immediate geographical region. Social media platforms have reach limitations as well, usually restricted in a lot of cases to your followers or friends list.
List Products & Services - Having a website allows you to attract more patients, clients, customers and donors to your small business/non-profit by listing your business'/organization's products, services, prices and other information that will allow potential patients, clients, customers and donors to make an informed decision whether to do business with you. Companies and individuals who sell products and services sold through websites are viewed as more trustworthy than those sold through social media platforms such as Facebook Marketplace. I can't tell you have many stories I've heard from people who encountered unreliable sellers or got ripped off by people selling something through Facebook Marketplace.
Expand the reach of your small business or non-profit and get your products and services noticed by potential new customers!
WHY SHOULD I HIRE A PROFESSIONAL WEBSITE DESIGNER INSTEAD OF DOING IT MYSELF?
- Your Website is Your Corporate Image - What image to you want to convey to potential clients and customers? Remember, you have only one chance to make a first impression.
- Ever Changing Web Standards, Techniques & Technologies - From Website Design Standards to the Browser Wars to the Mobile Friendly Standard to Answer Engine Optimization (AEO), professional website designers keep track of the latest trends in the industry to help keep you ahead of your competition.
Why Are These Important?
Your Website is Your Corporate Image - More times than not, your website will be the first exposure and point of contact potential new customers and clients will have to your company. You will only have one opportunity to make a first impression. What kind of first impression do you want to make with them? Do you want them to see your business as professional and having something to offer them or do you want to look like some rinky-dink organization that puts in a minimal effort and doesn't care about their look or reputation? Remember, your website is your corporate image! A good corporate image will give potential new customers and clients the confidence to believe that they will be treated both professionally and courteously. Here is an example of why this is important: I was hired to redesign the company website for a company I worked for back in 2012. When I examined their existing website, which was designed in 2008, I was appalled. It looked like it had been designed by a 14-year old, in 1999! Not only was the look of the website 15 years obsolete, but when I looked "under the hood" at the coding, it was also 15 years obsolete. Everything that web design professionals are taught in school that is bad web design technique, this company's website designer was guilty of in the design of the website. The company who designed this website was one of their vendors and not even a professional web design company, so their ignorance in the field of web design was on full display. What made it even worse was when the company that hired me said that they had been charged $15,000 for this mess of a website! They totally got ripped off!!
Ever Changing Web Standards, Techniques & Technologies - In the world of web design, five years in web design is like twenty years in real time. That's how often the industry changes and adapts to the times. A website that was cutting-edge three years ago, may be obsolete tomorrow. Professional website designers keep up with the latest trends and changes in the industry, enabling their clients to get a leg up on their competition.
Your website IS your corporate image. Trust your company or organization's corporate image to a professional web designer!
WHY IS IT IMPORTANT TO KEEP UP CHANGING WEB STANDARDS, TECHNOLOGIES & TECHNIQUES?
- Web Design Standards (late 1990's - early 200's) - These early web design standards constantly evolved as web browser technology advanced.
- The Browser Wars (1995-2017) - Early web browsers had different interpretations of how to display markup. Later web browsers fought for market share by offering new features.
- Search Engine Optimization [SEO] (1998-2000's) - Google introduces the PageRank algorithm in 1998.
- DIY Website Design Platforms (2006) - WordPress, Weebly and Wix launch DIY platforms to help people bypass professional website designers. DIY platforms would later be adopted by professional website designers as a time saving tool, killing the era of hand coding websites from scratch.
- Social Media Integration (2008-2010) - Connections to the greatly expanding social media platform environment begin in earnest.
- Google's Mobile Friendly Standard (2016) - Google gives more weight in search rankings to websites that are mobile friendly. Companies and webmasters scramble to adapt to this revolutionary standard.
- Answer Engine Optimization [AEO] (2026) - A.I. changes how people search! It will have the biggest impact on website design since Google's Mobile Friendly Standard was introduced in 2016. Will you stay ahead of your competition or get left behind?
Why Are These Important?
Introduction - In the world of web design, five years in web design is like twenty years in real time. That's how often the industry changes and adapts to the times. A website that was cutting-edge three years ago, may be obsolete tomorrow. Professional website designers keep up with the latest trends and changes in the industry, enabling their clients to get a leg up on their competition. Here are some examples of those changes over the years:
Web Design Standards - Web design professionals keep up to date on ever changing web standards. Early web browsers had different interpretations of how display markup. There was no definitive standard for the industry. Internet Explorer 6 (IE6) was the bane of every web designer! It had interpretations that were often different from most of their competition. Special markup had to be added so websites would display properly in IE6. The World Wide Web Consortium (W3C) was eventually established to create unified web design standards.
The Browser Wars - Early web browsers like Microsoft's Internet Explorer and Netscape Navigator fought for market share in the early days of the internet. Netscape Navigator dominated early web navigation and came packaged on a software CD. Microsoft launched Internet Explorer and bundled it with Windows, enabling Microsoft to win the First Browser War. The Second Browser War kicked off when new open-source web browsers, Mozilla's Firefox and Opera challenged Internet Explorer's market dominance by offering new features such as extensions. Google eventually joined the war when it introduced Google Chrome. Chrome captured a massive market share through speed, simplicity, and deep integration with web services, ending Microsoft's dominance in the web browser industry. Microsoft would abandon Internet Explorer altogether in favor of Bing in an attempt to win back market share from Google, but to no avail. Apple would create their own proprietary web browser, Safari, which was designed specifically for their devices.
Search Engine Optimization (SEO) - When Google introduced its PageRank algorithm in 1998, Search Engine Rankings (SER) no longer depended only on hidden text; they relied on inbound links (backlinks) from other trusted sites. SEO shifted from a basic webmaster trick into a professional marketing industry. Professional web designers take Search Engine Optimization (SEO) into account when they design their websites. Most people who design their own websites may not even be aware of the importance of SEO or that it even exists. Studies have shown that if your website doesn't appear on the first or second page of search engine results, people won't find you. Website design professionals know how to design your website to increase its Search Engine Rankings.
DIY Website Design Platforms - These Do-It-Yourself (DIY) platforms enabled average people to design their own websites at a fraction of the cost of a professional website designer. This appealed to many small business owners and those who had limited budgets. It was tough competition for professional web designers like me whose niche was small businesses and non-profits. Those were some lean years. I even built multiple non-profit websites just for the tax write-off in order to stay alive during those lean times. These template based platforms also had design limitations inherit in them and were reliant on the template's creator to keep it up to date. Too many times this did not happen as many template creators at the time just did it for the income it generated. DIY platforms also came with a varying degree of learning curve which some users found intimidating. However, DIY Website Design Platforms would see a renaissance in later years and become the industry standard in website design for their time saving measures. It allowed professional designers to focus more time and attention on creativity and function rather than coding. These platforms would eventually end the era of hand coding websites from scratch. While I resisted abandoning hand coding because I didn't want to lose 100% creative control, my business mentor taught me an important business lesson, "adapt with the times or die!"
Social Media Integration - As social media exploded, it became another avenue for companies and organizations to market their products and services. It enabled them to also keep their followers aware of the latest news concerning their company and their products. It also helped to build brand awareness.
Google Mobile Friendly Standard - When Google initiated their Mobile Friendly Standard in 2016, it gave more weight and higher Search Engine Rankings(SER) to websites that are mobile friendly. Overnight, web design professionals and company webmasters were forced to scramble and make major revisions to their legacy websites in order to make them mobile friendly. If this was not possible, they had to design a completely a new website for their clients. Responsive web design and device specific stylesheets were born as a response to this new standard. Those who designed their own websites were more than likely to not even know this standard had even come into existence. As a result, their search engine rankings suffered. The static templates created for DIY website builders were obsolete overnight and their users freaked out!
Answer Engine Optimization (AEO) - This is the latest trend in the search! Sometimes referred to alternatively as AI Engine Search (AEO) or Generative Engine Search (GEO), A.I. is changing the way people search. New surveys reveal that 42% of people search using an A.I. platform. More and more people are abandoning traditional search engines, including myself. Is SEO dead? Certainly not, but AEO is quickly overtaking it in priority. While your website may rank well in Google search results, is it visible to A.I.? AEO will have the biggest impact on website design that the industry has seen in the last 10 years.
Website design is consistent in its ever changing web standards, technologies & techniques. Trust your company or organization's website design services to a professional website designer!
WHY SHOULD I CHOOSE CYBERVISION WEB TO DESIGN MY WEBSITE?
- Is your small business or non-profit unable to afford the website design services of a traditional professional website design company or large marketing agency that normally charge tens of thousands of dollars for their website design services?
- Have you tried one of those Do-It-Yourself (DIY) website design companies in order to save money but were intimidated by the steep learning curve?
If you answered "YES" to any of these questions, then Cybervison Web is the small business and non-profit website design company for you!
WHY DO YOU SPECIALIZE IN SMALL BUSINESS & NON-PROFIT WEBSITES
Cybervision Web specializes in small business and non-profit websites designed to meet the unique needs of small businesses and non-profits such as home-based businesses, professionals, agencies, non-profits, charities, churches, ministries, authors, schools, restaurants, hotels, contractors, distributors, manufacturers, etc. Unlike a lot of large web design firms, Cybervision Web understands the unique needs of small businesses and non-profits because Cybervison Web is a small business itself. I have also been involved with various non-profit agencies in my personal life so I understand their needs as well. I believe these help to make me better qualified to help small business and non-profits than bigger companies and agencies are.
Small businesses and non-profit organizations have unique needs. Trust your website design serves to a professional website designer who is also a small business owner and has been involved with non-profit organizations.
WHAT IS CYBERVISION WEB'S ADVANTAGE OVER ITS COMPETITORS?
Big-Agency Quality Without the Big-Agency Price!
I know that small businesses and non-profits often have limited budgets and cannot afford to spend tens of thousands of dollars on a website that traditional web design companies and marketing agencies normally charge. Cybervision Web is a small business itself so I understand the needs of small businesses. All of my client's websites are designed in my home office in Central New Jersey. I don't have the overhead expenses of paying for an office or employees so I pass the savings onto you!
You Are Not A Number!
Cybervision Web is not some giant company or agency that treats you like a number. Cybervision Web is a small business and you will work directly with the owner of the company, so you are guaranteed great service! I understand the needs of small businesses because Cybervision Web is one too!
Not Foreign Outsourced!
Cybervision Web does not use foreign outsourcing on any of its website design projects, unlike some of these big website design companies or marketing agencies. All of our website design projects are 100% designed in my home office in Central New Jersey. I have been serving small business and non-profit clients throughout Central New Jersey and nationwide since 2005.
